Established 2010. Licensees include Moonpig, Paperlink, Simson, Recyled, Summersdale.
Core Values: Funny, edgy, zeitgeist
Audience: Crossover
Current Licensees:
Greetings Cards: Paperlink (UK/IRL), Simson Cards (AU/NZ), RPG (USA)
Giftware: Paperlink (UK, IRL)
Personalisable cards, mugs, shirts, prints: Moonpig (UK/USA)
Giftbooks: Summersdale (UK)