Established 2009: Feel-good, sentimental/humor range. Core category focus on greetings cards, stationery and giftbooks. Licensees include Woodmansterne, Summersdale, Chronicle Books, RPG.
Core Values: Feel-good, sentimental, humour
Audience: Crossover
Current Licensees:
Greetings cards: Woodmansterne (UK), Karto (Finland), RPG (US)
Coasters: Castle Melamine (UK)
Books: Summersdale (Worldwide excl. North America), Chronicle Books (North America)
Photo-upload & personalisable mugs: Moonpig (UK)
Photo-upload & personalisable t-shirts: Moonpig (UK)